LAUNCH 52 is a campaign to create awareness of Human Trafficking, Sexual Assault, and Bullying through PSA’s, print ads, radio spots, social media memes, and promotional videos every week for 52 weeks. These ads will be specifically targeted at the most endangered individuals of our country OUR CHILDREN ages 12-14 who are the primary target for these heinous crimes. LAUNCH 52 will also raise funds for a limited amount of live assemblies in the United States.
We are hosting political figures, school administrators, law enforcement, involved corporate brands, selected 8th grade student for a special performance, Human Trafficking survivors, as well as South Florida media outlets.
It’s essential for people to come together in person to promote positive change. Most people agree that attending live events makes them feel more connected to other people, the community, and the world. Live events expand individual perspective and can inspire positive change for all who participate.
Smart organizations understand that they must invest in themselves.
Corporations can improve their public image by supporting nonprofits through monetary donations, volunteerism, in-kind donations of products and services, and strong partnerships.
Corporate Social responsibility (CSR) Improves Public Image
Companies that demonstrate their commitment to various causes are perceived as more philanthropic than companies whose corporate social responsibility endeavors are nonexistent.
A recent study from Reputation Institute, a private global consulting firm, found that 42% of how people feel about a company is based on their perceptions of the firm’s CSR. That means nearly half of your company’s reputation is based on the public’s feelings about what your business is doing to support the community.
A corporation’s public image is at the mercy of its social responsibility programs and how aware consumers are of these programs. It is said that, consumers feel good shopping at institutions that help the community.
By publicizing their efforts and letting the general public know about their philanthropy, companies increase their chances of becoming favorable in the eyes of consumers.
It doesn’t matter how much your company is doing to help if nobody knows about it.